Matcha

If you’ve been to a coffee shop in recent years, you’ve seen matcha. It’s a finely ground, vibrant great tea powder that’s become a popular wellness product. 

Here are a few ways online stores can market matcha products:

• Highlight its health benefits: Emphasize the nutritional value and advantages of matcha, such as its high antioxidant content and potential to improve mental clarity, to appeal to health-conscious consumers.
• Collaborate with influencers: Partner with food, health, and lifestyle influencers to showcase matcha’s versatility in recipes, smoothies, lattes, and other innovative uses, reaching a wider audience.
• Offer product samples: Encourage potential customers to try matcha by offering free samples or organizing tasting events to familiarize them with the unique flavor and texture.
• Educate consumers: Create engaging content that educates consumers about the history, production process, and proper preparation techniques of matcha, fostering appreciation and loyalty to the product.